Client — Luxury Apartments & Villas on Airbnb
A premium property-management company that lists high-end city penthouses, beachfront villas, and countryside estates exclusively on Airbnb. All homes are fully serviced, professionally photographed, and priced in the top 10 % of their local markets. The firm operates as an Airbnb “Superhost” brand rather than a traditional hotel, relying on digital channels to reach affluent, experience-seeking travellers across Europe and the Gulf.

Challenge

Entering the 2024 high-season, the brand needed to break out of Airbnb’s crowded search results and earn mind-share among discerning guests who actively compare multiple luxury options. The specific brief: dramatically elevate brand awareness for these high-end listings—while preserving their aura of exclusivity—before and during the peak booking window of 2024.

Solution
By the end of the season the approach lifted total nights booked by 60 % versus 2023, proving that a dual funnel of constant traffic and upper-funnel branding can accelerate growth without sacrificing premium positioning.