GlassTech — a newly launched regional B2C manufacturer specialized in windows, doors, and architectural glass constructions.
Challenge
“Our self-run Instagram ads haven’t produced tangible leads. We need a professional agency to attract new customers and win fresh projects.”
Drips Solution
With four tightly structured campaigns run on a €300 test budget (one-month period) we delivered:
Our first move was a lightweight brand-awareness burst on Facebook and Instagram. With eye-catching creative we pulled 950 profile visits for just €40.11—an ultra-low €0.042 per visit and a 3.37 % CTR that quickly seeded the pixel with data.
We then retargeted that warm audience to capture leads. The initial traffic push delivered 58 leads at €1.77 each on €102.92 of spend (2.33 % CTR). Keeping the momentum, we relaunched the campaign with a limited-time 10 % offer, squeezing out another 49 leads at an even leaner €1.53 CPL while spending €75.04 and bumping CTR to 2.93 %.
With sales humming, we pivoted to hiring. A dedicated employment campaign—using employer-brand messaging and a friction-free form—generated 54 applicant leads, again at €1.53 each, for €82.71 with a 2.18 % CTR.
In total, the four-step sequence cost just €300.78 and transformed an unknown regional brand into one that now attracts both