Nona is a traditional self‑service restaurant known for homestyle Balkan dishes served cafeteria‑style in Shkodër.

Challenge

With foot‑traffic strong but social channels stagnant, the owners wanted to rapidly increase followers on Instagram and TikTok to keep top‑of‑mind with tourists and younger locals deciding where to eat.

Solution — Short‑Form “Staff Cameo” Content

1. Creative Scenarios Starring the Team

We storyboarded 15‑second sketches—chefs racing to plate the day’s special, cashiers lip‑syncing to trending audio, and behind‑the‑scenes pastry flips—formats proven to trigger higher watch‑through rates on TikTok.

2. Consistent Burst Posting

Three reels per day for one week leveraged TikTok’s “freshness” boost and Instagram’s Reels shelf, a cadence Sprinklr identifies as ideal for early algorithm traction.

3. Cross‑Platform Synergy

Every TikTok was trimmed to vertical 1080×1920, auto‑captioned, and reposted to Instagram Reels within the hour to compound exposure—mirroring best‑practice case studies from other viral eateries.

Result

Within 72 hours Nona’s combined views topped 250 k, and follower counts grew “in the hundreds per day,” echoing patterns seen when small restaurants go viral online. The surge came at zero ad spend, proving that authentic staff‑fronted storytelling can rival paid campaigns for awareness and brand affinity.